Conversation starters

Lee and Jamal pair Telus and Brandaid.

For the Young Marketers competition, Reckitt Benckiser’s Sahar Jamal and Telus’ Michelle Lee were tasked with creating a CSR program that partners a brand and non-profit group Brandaid, which pairs Haitian artists with Canadian ad agencies to help build brands and get distribution. The Gold-winning duo chose Telus as the partner brand, and put Brandaid’s products in the hands of consumers – literally. As phone sleeves and cases, the Brandaid products would be visible and a constant reminder of the good people have chosen to do with their money. And it looks good too.

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