Celebrity yard sale
CBCF Ontario gets famous people to sell their junk.
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The Canadian Breast Cancer Foundation’s Ontario chapter and Grip have tapped Second City alum (like Colin Mochrie, Sandy Jobin-Bevans and Kylee Evans) to help promote its yard sale fundraisers. It plays like a short series with the stars riffing on each other and offering up a glance into their homes (and the CBCF Ontario playing a bit of a Pop-Up Video role). Wouldn’t it be great if you could buy one of their awards? Who cares if you haven’t earned it.
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Credits:
Advertiser: Canadian Breast Cancer Foundation, Ontario Region
Agency: Grip
Partner, Creative: Dave Chiavegato, Rich Price Jones
Studio artist: Pete Aspros
Art Director: Julia Morra
Copywriter: Trev Gourley
Manager, Business: Aliya Somani, Lana Pawziuk
Director / DP: David Quinn, Jake Kovnat
Production House: Sons And Daughters
Producer: Lisa Soloman
Editing House: Poster Boy
Editor: Raj Ramnauth
Post Produciton: Crush
Transfer: Notch
Colourist: Billy Ferwerda
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