Birthday bash
The Montreal Gazette shows its years.
After a certain age, people often don’t like bragging about how old they are. The Montreal Gazette (albeit, not people) likes to brag about its age. Two hundred and thirty five years old, to be precise. In its birthday campaign by Bleublancrouge, the paper highlights a couple major milestones – like the introduction of the Montreal bagel, or Bieber fever – and show how it predates that through OOH ads. It’s print ads try and convey how the paper hasn’t aged a day. Talk about a fountain of youth.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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