Montreal Moments

Tourisme Montreal crowdsources the everyday.
montreal moments

Who can show off a city better than the locals? That’s the idea behind Tourisme Montreal and Sid Lee’s latest promotion, Montreal Moments. The pair are inviting folks to hashtag their Instagram (and presumably Twitter) photos with #MTLMoments, which are then curated on the tourism organization’s blog. Unlike Vegas, what happens in Montreal is broadcasted to the whole world.


Advertiser: Tourisme Montreal
Agency: Sid Lee