Hello Toronto

Mercedes-Benz's city-wide love note.

Mercedes-Benz Toronto invited German design studio iGnant over for a test drive of its new S-class. What resulted was a love note of sorts to the city as the studio toured around in the car. Hitting up classic landmarks and not-so-classic side-streets, this video (clearly shot in, or around, the freak thundershower a few weeks back) feels more like a tourism spot than a car ad… but strangely, it works.


Advertiser: Mercedes-Benz
Agency: iGnant