To promote the book Reason’s Mommy Drinks from industry duo Fiona Stevenson and Lyranda Martin-Evans, Random House and KBS+ (where Martin-Evans is CD), have launched a print campaign highlighting just a few of the reasons your mother (or you) may have picked up a glass. This includes finding your phone in the toilet or getting a mouth full of urine when changing a diaper. Ergh. Pass the vino please.

Credits:

Advertiser: Reasons Mommy Drinks / Random House Publishing
Clients: Lyranda Martin Evans & Fiona Stevenson
Agency: KBS+
Creative Director: Lyranda Martin Evans
Art Director: Travis Cowdy
Copywriter: Lyranda Martin Evans
Photographer: Nikki Ormerod (Westside Studio)
Designer / Retoucher: Gustavo Gonzalez