Tied together

SickKids's shoestring lifeline.

For some, there’s life before they were sick, and then life after if they’re fortunate enough. Hospital for Sick Children in Toronto, which strives to help sick kids become just kids, and agency JWT, demonstrate this rather simply with print and an animated TV spot, with a timeline of a child’s life before and after they went to hospital, illustrated by two strings tied together extra tight.


Brand – SickKids
Agency – JWT Canada
Brent Choi – Chief Creative/Integration
Ryan Spelliscy – SVP Creative Director
Denise Cole – Art Director
Saro Ghazarian – Copywriter
Michelle Ching – Account Director
Sarah Leveille – Account Executive
Neil MacLellan – Account Management Director
Nicola Martin – Director of Print and Studio Production
Susan Goodfellow – Print Production Manager
Jamie Miller – Studio Artist