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Ah, the joys of youth in the Italian countryside. Heading out to play with your friends or running to get to school in the morning, all while thinking of that sandwich Mama packed for your lunch. But as a new spot by JWT for Villaggio bread shows, sometimes making such a tasty sandwich means Mama is going to want to take some for herself.

Credits:

Brand: Canada Bread (Villaggio)
Agency: JWT
Chief Creative & Integration Officer: Brent Choi
Creative Director: Ryan Spelliscy & Christian Desrosiers
Art Director: Melanie Wallace
Copywriter: Sarah- Catherine Lacroix
Senior Producer: Andrew Schulze
Account Team: David Gibb, Ali Dalfen, Andrew Rygiel, Dina Qahwaji
Client Team: Connie Morrison, Shery Hanser, Riona Coller, Julie Dimond Digital
Director: Jorn Haagen
Production Company: Corner Store
Executive Producer: Jennie Montford & Mary Ann Tevlin
Director of Photography: Jorn Haagen
Editing House and Animation: School Editing
Editor: Brian Wells
Music House: Apollo Studios
Media Agency: Maple Leaf Media