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Movember seems like a pretty basic concept, but complications can still arise. To help guide you in these situations, Rickard’s has brought back its “Rules of the Round” series of bar etiquette videos as part of its partnership with Movember Canada. How do you treat your friend who wants to help the cause but can’t grow a moustache? What do you do about the guy that tries to skip the growing phase by hiding his moustache in a goatee (a clear violation of Movember rules)? Rickard’s has you covered, and is also providing a handy guide to grooming your moustache in a way that makes drinking a pint less messy. This is all for a good cause, after all, so the easier it is, the better.

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Credits:

Brand: Molson Coors Canada (Rickard’s)
Agency: Rethink
Creative Director: Ian Grais, Chris Staples, Aaron Starkman, Dre Labre
Associate Creative Director: Mark Scott, Mike Dubrick
Art Director: Irene Pau
Writer: Dan Szczepanek
Broadcast Producer: Monika Ghobrial
Photographer/Director: Clay Stang
Editor: Megan Bodaly
Line producer: Monika Ghobrial
Audio House: RMW
Producer (Audio House): Mark Rajakovic
Engineer: Kyle Gudmundson
French Audio House: Sonart
Engineer: Vincent Dufour
Account Services: Marie Lunny, Scott Lyons
Digital Strategist: Rob Cumming
Content Strategist: Leah Gregg
Media Agency: MEC
PR Agency: Harbinger Communications