During the other 11 months of the year (minus November), we know that firefighters and lifeguards are heroes. But that’s the beauty of Movember: it allows regular people to raise money and save lives. In addition to a print campaign spoofing the manly models on the covers of romance novels, BBDO Toronto has helped Movember Canada create a pair of videos that give recognition to the brave souls that walk amongst us. It’s the guy who grows his moustache no matter how ridiculous it makes him look or how much it repulses his girlfriend, or the creepy-looking lone wolf who bands together with his Movember team. In November, they’re the true heroes.

[iframe_youtube video = “GNUOCC2r-3I”]

[iframe_youtube video = “MHJvWV2nWLY”]

Credits:

Brand: Movember Canada
Agency: BBDO Toronto
Creative Director: Carlos Moreno, Peter Ignazi
Writer: Michael Clowater, Jeff Cheung
Art Director: Jeff Cheung
Account Team: Ravi Singh, Solomiya Gritskiv
Agency Producer: Adriana Laborde
Production Company: Radke Production Co.
Producer: Gill Gardner
Director: Michael Clowater
Cinematographer: Brett Van Dyke
Editor & Editing House: Stephen Sora, Saints Editorial
Audio Producer & Audio House: Dustin Anstey, RMW Music
Colourist: Tricia Hagoriles, Alter Ego
Visual Effects Artists: Naveen Srivastava & Sean Cochrane, The Vanity
Casting Director: Shasta Lutz, Jigsaw Casting