“Thumb” drives as business cards
Justin Poulsen leaves a small piece of himself with clients.
Well, my business cards feel kind of inadequate now. Working with Rethink (on the second campaign in three weeks they’ve grossed us out on), photographer Justin Poulsen created a cast of his thumb, which was then used to make dozens of replicas that also contained his portfolio on a USB drive. Poulsen is known for building physical props to enhance his work, so giving this out while networking with potential clients is an appropriate way to, quite literally, “stick out like a sore thumb.”
[iframe_vimeo video = “116394147”]
Credits:
Brand: Justin Poulsen
Agency: Rethink
Creative Director: Ian Grais, Chris Staples
Art Director: Hans Thiessen
Writer: Sean O’Connor
Photographer: Justin Poulsen
Prop Builder: Justin Poulsen
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply