Can you imagine a Big Mac without the beef? Its famous french fries without the potatoes? Or the McFlurry without the cream? If it weren’t for Canadian farmers, from dairy to beef to chicken, McDonald’s says it wouldn’t have any of its iconic items on the menu. The fact that 80% of its annual expenditure is spent on local Canadian-sourced ingredients is being addressed by the brand in a new ad campaign that’s an extension of its “Our Food. Your Questions.” program. It’s saluting Canadian beef, chicken, eggs, potatoes and dairy farmers in five 15-second TV spots that launched this week and will run for the next four weeks. And as with any visual food product-heavy ads that come across our desks, we’re salivating over cravings that weren’t there before.

[iframe_youtube video = “L0qcGQe2Y10”]

[iframe_youtube video = “JYy0PtDODPY”]

[iframe_youtube video = “HfiJInaZnLw”]

[iframe_youtube video = “ii6oNiDwTtY”]

Credits:

Brand: McDonald’s
Agency: Tribal Worldwide Toronto
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Joshua Stein
Creative Director: Ben Playford
Copywriters: Jamie Spears, Jason Perdue
Art Directors: James Leake, Chad Kabigting
Agency Producers: Chris Webden, Ella Gruber
VP Client Services:  Stephanie Wall
Account Director: Ryan O’Hagan
Account Executive: Andrea Ludwick,
Strategists: Dino Demopolous, Zach Klein
Lead Designer: Emmanuel Obayemi
Tech Director:  Dylan Dempsey
UX: Daniel Wiseman
Developers: Jonathan O’Donnell, Andrew Amistad
QA: Enzo Licata
Social Media Director: Ed Lee
Senior Social Cultivator: Sharilyn Johnson

TV:

Production/Post-Production Company: 1stAveMachine
Directors: Diego Berakha, Antonio Balseiro
Line Producer: Shanah Blevins
Post Production Producers: Malú Rodríguez, 1stAveMachine; Lucio Fiorentini, Tronco
Audio House: Grayson Matthews
Audio House Producers:  Dave Sobara, Kelly McCluskey
Audio House Engineer:  Annelise Noronha
VFX/Animation Co.: Tronco

ONLINE:

Agency: Tribal Worldwide Toronto
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Joshua Stein
Creative Director: Ben Playford
Copywriters: Jamie Spears, Jason Perdue
Art Directors: James Leake, Chad Kabigting
Agency Producers: Chris Webden, Ella Gruber
VP Client Services:  Stephanie Wall
Account Director: Ryan O’Hagan
Account Executive: Andrea Ludwick
Strategists: Dino Demopolous, Zach Klein
Lead Designer: Emmanuel Obayemi
Tech Director:  Dylan Dempsey
UX: Daniel Wiseman
Developers: Jonathan O’Donnell, Andrew Amistad
QA: Enzo Licata
Social Media Director: Ed Lee
Senior Social Cultivator: Sharilyn Johnson

PRINT/OOH:

Print Producer: Mary Manale
Mac Artist: Erin Wheatley, Jason Taylor, Kirk Broadhead
Printer: Outfront Media
Photographer: Shanghoon, Westside Studios
Retoucher: Jon Krogh
Retoucher: Shanghoon, Westside Studios

MEDIA:

Media Agency: OMD
Associate Director of Strategy: Allyson Banks
Group Director of Strategy: Jeremy Graham