Jane St. gets ahead of the latest trend

John St.'s new shop is all about tackling female empowerment.

Trends, trends, trends. No other agency loves to poke fun at the industry’s current fascination more than John St. It’s become the agency king (and now queen) of trend parody videos, having launched a new (fake) sister shop to address advertising’s newest fixation: female empowerment. In the video below, the new division (aptly named Jane St.) gets a grand opening, and with it, a host of experts explaining how they’re taking female-focused advertising to the next level. It’s even gone so far as to create a new website for said agency, where you can upload your logo to become “empowered” (or pink-ified, to be more technical).