Tidings of discomfort and joy
McCann's CEO shares the holiday spirit from a compromising position for Prostate Cancer Canada.
With all the cozy, feel-good messages making the rounds this time of year, McCann Canada is offering something a bit different.
Instead of the usual gift exchanges, the agency decided to make a donation to Prostate Cancer Canada on behalf of its clients. And it made this holiday card to spread the message that men over 40 should get checked. CEO David Leonard, clad in his worst Christmas sweater, lies on a hospital bed and stoically sets an example for everyone.
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This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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