The next time you see someone stopped on the side of the road with car troubles, it might be a good idea to pull over and help them out. Besides being the right thing to do, there might be a tasty meal in it for you.

In a stunt by Lg2 for barbecue retailer BBQ Quebec, a man is stranded on the side of a rural road with what appears to be a smoking engine. But when a good Samaritan stops to offer their help, it’s revealed that he’s doing just fine, and simply tending to a grill topped with hot dogs, chicken and ribs where the engine should be.

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Though the roadside grillmaster wasn’t in any real distress, the attempt at kindness from strangers was still rewarded with a certificate good for a free barbecue from a BBQ Quebec location.

Credits

Advertiser: BBQ Québec
Client: Ariane Lefebvre, Maxime Lavoie, Jean-Philippe Lavoie
Agency: Lg2
VP, CD: Luc Du Sault
Creative: Luc Du Sault, Vincent Bernard
Account Services: Isabelle Miville
Agency Production: Lina Piché
Director: David Poulin
Production: Nova Film – Alexis Dubosc
Production Direction: Alexandre Cantin
Sound Studio/Engineering: Studio Expression – Jérôme Boiteau
Other Partners: Cazes pièces d’auto