Back to school salutes

Sport Chek welcomes back crisp daybreaks and early ice times for the Class of 2018 (and 2028).

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It’s back to routine time soon. Back to bright and early morning runs. Back to minutes clocked in the basement gym. And back to relying on Sport Chek for everything you need, according to a new ad by the retailer promoting its place in the back-to-school scene.

In true Sport Chek fashion, the spot shows athletes doing what they do best outside and inside school grounds, from the youth of the future Class of 2028 to the upcoming graduates of 2018.