John St. puts another notch in its belt
Hate having to remove your pants-holder after over-eating a turkey meal? Get the E.A.T 2000.
It’s a common theme around the holidays: how are you going to manage to stick to your diet when there’s just so much good food all around?
Well, you could exercise better portion control. You could look up some healthy holiday alternatives and cross your fingers that no one can tell the difference between a grain-free, sugar-free, paleo cookie of sadness and Grandma’s traditional ginger snap recipe. Or, you could literally punch another hole in your belt.
John St. has decided to go with the third option.
The agency’s holiday card features an ad for the Expanding Abdomen Tool (E.A.T) 2000 — a hand-held device to simply punch another hole in your belt. Because you know what’s better than self-control? Unnecessary new devices.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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