Always look on the yoga side of life

NatGoYoga's new print campaign says there are two ways to look at every situation.

yoga_adcc_threesome_260417

Have you overreacted lately? Have you flown off the handle, maybe said something way harsher than you intended to?

Quebec-based NatGoYoga wants to emphasize how much yoga can help you mitigate that tendency toward nastiness. Its new print campaign shows how a little bit of daily yoga can help keep you from overreacting.

The work, created by Bleublancrouge Canada contrasts two different ways to react to a situation — such as, if you catch your dog eating the turkey you prepared, you could either handle things the not-so-yoga way (eat the dog) or the yoga way (split the turkey with the dog)!

That’s right, say “namaste” instead of “nama-stay-away.”

I mean, personally, we didn’t think you needed a yoga class to tell you not to eat your dog, but to each his own. The point still stands.

yoga_adcc_veteran_260417

yoga_adcc_thedog_260417

Credits

Brand: NatGoYoga
Agency: Bleublancrouge
Creative director: Jonathan Rouxel
Copywriter: Ugo Martinez
Art director: Julien Herisson
Illustrator: Mirabolle