How well do you know your neighbour? Do you know what they do for a living? Where they grew up? Do you know the name of their dog you see trotting by every morning?

If you’re coming up a little short on a few of those answers, that’s okay. But since Tim’s is, of course, known as a “neighbourhood” coffee shop, its latest campaign focuses on neighbours.

The spot, conceived by Zulu Alpha Kilo, depicts Tim’s employees heading out to various communities – whether full of detached homes, apartments or teeny townhouses – and bringing a coffee for neighbours to share while they bond. Some discover unexpected things they would have learned about each other a long time ago if they’d just taken the time to ask.

Whether or not you’re a coffee drinker, it’s a good reminder that next time you see your neighbour, you should consider going beyond that half-smiling, averted-eye nod. Ask them about their day, invite them in to put their feet up…. maybe ask them what that cute little dog’s name is.

Client: Tim Hortons
Agency: Zulu Alpha Kilo
Chief creative officer: Zak Mroueh
Creative directors: Gerald Kugler, Rodger Eyre
Art directors: Michael Romaniuk, Monique Kelley
Writers: Patrick Godin, Siobhan Dempsey
Agency producer: Cherie O’Connor
Account director: Mike Johnson
Strategic planners: Tim Hopkins, Sean Bell
Clients: Axel Schwan, Christy Clem, Julie Granger, Lizzie Nawn, Marlena Peleo-Lazar, Mackenzie Biddie
Media agency: UM
PR agency: Citizen Relations
PR team: Angie Lamanna, Sean Citrigno, Alyssa Katzikowski, Ciara O’Riordan, Summer Martin, Zach Lieberman
Production house/Post-production/Editing: Zulubot
Director of content: Cary Smith
Director: Sean McBride
Production house producer: Adam McCloy
DoP: Duraid Munajim
Casting director: Ground Glass Media
Editors: Jay Baker, Max Lawlor, Marissa Bergougnou
Colourist/Transfer: The Vanity
Audio post facility/Music house: Zulubot Audio
Engineer: Stephen Stepanic