Try a little tenderness (or empathy)
Cossette's new spots for Intact Insurance show that getting in tune with your feelings goes a long way.
Sometimes it seems like life would be a little easier if only people exercised their empathy muscles a little bit.
That’s the sentiment fueling Intact Insurance’s new campaign, “Empathy is Everything.” It’s a follow-up to the 2017 campaign, “You Matter,” which had a similar message: insurance is about people, and empathizing with customers makes for a better experience.
Think it’s over-sentimental? Worry not. The new spot by Cossette has a bubbly and slightly exaggerated feel, to show that you can be bold while still driving home (pun intended) a sympathetic message. In the advertisement, a newly trained Intact agent has his empathy put to the test in a real-life situation – his car was unexpectedly dropped from a 100-foot crane.
Why? Because “if it happens to you, it happens to us.”
The remaining spots will be released throughout the rest of 2018, rolling out on TV and digital.
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Credits
Client: Intact Insurance
Agency: Cossette
VP of brand development and customer experience: Robin Monniere
Media buying: PHD
PR: Edelman
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