London, Ontario has many claims to fame. It’s the hometown of quite a few noteworthy Canadians (including Ryan Gosling, David Suzuki and, well, your favourite Stimulant editor). It’s also home to the whimsical Storybook Gardens, the gorgeous Western University campus and, conveniently, Canada’s largest brewery (Labatt). But despite all this, London, Ont. is simply not as famous as its counterpart across the pond. Especially if you ask The Beaverton.

But that didn’t stop Canada’s London from getting in on the Royal Wedding action this past weekend. During the broadcast of the wedding for Prince Harry and Canadian Meghan Markle, a Tim Hortons in London’s North End became the unofficial Canadian outpost of the its reception.

Between 5 a.m. and 2 p.m., the Tim store was outfitted with all things British – Union Jacks, formal Queen’s guards, white table cloths and even Royal-wedding themed treats, such as an elderflower frozen lemonade. Of course, there were some Canadian classics (who can resist a Timbit and a Double Double on a Victoria Day weekend?), but it seemed like an appropriate enough scenario to opt for a pot of steeped tea instead of the usual coffee.

Zulu Alpha Kilo was the creative agency behind the stunt, in collaboration with Citizen Relations. A social media campaign using #RoyallyTims helped get the word out.

Credits

Client: Tim Hortons
Creative agency: Zulu Alpha Kilo
PR: Citizen Relations