In his video, Maravilla – whose subscriber count remains a modest 1,900, although the video of this stunt has topped 600,000 views – shows the dedication he and his friend went through to hang the poster, from staging the photograph to designing the poster and donning a disguise to hang it. The total budget came up to under $100, with most of that being for the print (just under $7 went to the thrifted McDonald’s uniform, which included a walkie-talkie. This former McEmployee can confirm that sadly, walkie-talkies are not a standard part of the McExperience).

For all the effort that went into the placement, you might think there was a great deal of risk. But at least 51 days later, Maravilla said the poster was still up.

The perfectly absurd trolling has (rightfully) gone viral, and we love Maravilla’s overly serious video describing how they did it. We’d also like to add that whatever Maravilla’s major is at University of Houston, agencies might want to take a look at this guy – he’s got the design chops, multicultural marketing skills and even some planning experience under his belt.