Where there’s smoke there’s… Santa?
Republic's holiday card is definitely not for kids.
This day and age, you can order just about anything online for the holidays. It’s a reality that Republic says makes the role of Santa Claus a rather murky one, inspiring the agency to give the big guy a brand refresh using something Canadians know all too well – pot.
Enter “North Bowl,” the North Pole’s very own Mary Jane brand.
To help transform Father Christmas to Father Cannabis, the agency created a (mock) line of products named after Santa’s loyal reindeer Rudolph, Dancer, Prancer and Donner, OOH ads that used cheeky puns to get the message across, op-eds and social media.
Perhaps instead of giving Santa cookies this year, you could give him some of your favourite brownies.
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This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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