Job Swap
Adbands goes for rock 'n' roll reality.
[iframe_youtube video=”Wixv4J5ZsBQ”]
JWT’s reality TV show-inspired promo for this year’s Adbands introduces “Job Swap” (please say it with your voice getting progressively deeper, and place emphasis on “Swap” for the true Spike TV effect). Rock stars are implanted in the JWT office, failing miserably at conforming, while ad folks sit awkward trying to navigate the drug- and booze-filled world of rock-stardom. This reality show seems doomed to fail.
Credits:
advertiser: Autism Society of Ontario / Adbands
agency: JWT
CD: Paul Wales
AD: Paul Dike
copywriter: Cameron Algie
agency producer: Elana Olavesen, Carrie Jeffels
editorial: PosterBoy
editor: Raj Ramnauth
production house: Radke Film Group
director: Craig Brownrigg
executive producer: Scott Mackenzie
post: Crush
executive producer: Jo-ann Cook
producer: Emma Wojick
VFX artists: Andre Arevalo, Greg Duplop
graphic designer: Julian Ablaza
colour: Alter Ego
colourist: Conor Fischer
Music: Vapor Music
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply