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Following the success of its milk anthem (done as part of the Strategic Milk Alliance), the Dairy Farmers of Canada and DDB have released another anthem-filled campaign, this time for cheese. It’s all about finding pleasures in life, the ads say. And sure, it’s a bit cheesy (oh yes, we went there), but touching at the same time.

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Credits:

Client: Dairy Farmers of Canada
Agency: DDB Canada/Toronto
Executive Creative Director: Denise Rossetto, Todd Mackie
Associate Creative Director: Paul Wallace, David Ross
Copywriter: Denise Rossetto, David Ross, Domenique Raso
Art Director: Paul Wallace, Rebecca May
Agency Producer: Andrew Schulze
Account Director: Melissa McCaughey
Business Unit Director: Jacqui Faclier
Account Coordinator: Mike Johnson
Strategist/Planner: Tony Johnstone
Media Company: M2
Executive Producer: Jennie
Director: Jorn
Director of Photography/Cinematographer: Jorn Haagen
Line Producer: Todd Huskisson
Post-Production Company: School Editorial
Editor: Brian Wells
Colourist: Wade Odlam, Alter Ego
Audio House: RMW Music
Audio House Producer: Jeff Cohen
Audio House Director: Ted Rosnick
Music: RMW Music
Casting Agency: Michael Stevenson – Fade to Black
Other: Fort York – Video Finishing House