Touch the rainbow
Skittles presents one arresting video.
Credits
| advertiser: | Skittles |
|---|---|
| agency: | BBDO Toronto |
| writer: | Chris Joakim |
| AD: | Mike Donaghey |
| CDs: | Carlos Moreno, Peter Ignazi. |
| account management: | Chitty Krishnappa, Bhreagh Rathbun |
| producer: | Ann Caverly |
| marketing management: | Dan Alvo, Laura Amantea, Thomas Tse |
| directors: | Woods & Low |
| prodco: | FamilyStyle |
| executive producers: | Harland Weiss, Donovan Boden |
| producer: | Dwight Phipps |
| DoP: | Vinit Borrison |
| editorial: | Griff Henderson, Posterboy Edit |
| VFX: | AXYZ |
| online producer: | Amy Miranda – Lunch |
| online programming/FX: | Pixel Pushers |
| media: | OMD |
| seeding: | Denizen |
Skittles has often asked people to taste the rainbow. Now it wants them to touch it and it’s figured out a way to do it. Sort of. This ‘interactive’ online video by BBDO asks people to touch their computer screens so that their finger can become a player in the story. It may not be actually touching a rainbow, but it’s something.
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