Living logo
Outaouais is constantly reinventing itself.
Credits
| advertiser: | Outaouais Tourism |
|---|---|
| agency: | Bleublancrouge |
| CD: | Daniel Fortin |
| client service: | Jean-Philippe Tardif, Caroline Desvaux |
| design: | Francis Desrosiers, Patricia Tremblay, Joe Lapalme |
This video shows how Bleublancrouge created a ‘living logo’ for the greater Outaouais region. That’s right, a living logo. It may not breathe, eat or speak, but it’s constantly evolving. It essentially serves as a barometer for life in the region. It uses footage from sensors in the regions’s five hubs, changing in real time based on the latest information from the cultural, social, economic and tourism sectors of the area based on the activities, events and lives of the people. It looks like big brother just got branded.
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