Winter wonderland
The Calgary Farmer's Market presents mushrooms in disguise...but not really.
Credits
| advertiser: | Calgary Farmer’s Market |
|---|---|
| agency: | WAX |
| CD: | Joe Hospodarec |
| AD: | Brian Allen |
| copywriter: | Stephanie Bialik |
| photographer: | Ken Woo |
No, your eyes are not deceiving you, those are in fact mushrooms. This clever print ad, created by Wax in Calgary, promoting the Calgary Farmer’s Market, uses everyone’s favourite fungus to create the sense that you are looking at a snow-covered landscape. It’s to let customers know that the Calgary Farmer’s Market has fresh produce all winter long. About as fresh as the idea behind this ad.
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