Last week, The Edmonton Journal joined some of its other Postmedia-owned newspapers in rebranding and launching a new tablet app. To promote how easy the city’s news can now be accessed on any platform, the paper teamed with Sid Lee on a video showing fingers dressed as hockey players, police officers and writers (and which proceed to run into your screen head-on to scroll through the news). It would make us think twice about how quick it is to scroll through stories — if our fingers didn’t look so cheerful while doing it.

[iframe_youtube video = “l_8DcHyzq6s”]

Credits

Brand: The Edmonton Journal
Agency: Sid Lee
President: Vito Piazza
Executive Creative Director: Jeffrey DaSilva
Art Director: Oliver Brooks
Copywriter: Derek Silveira
Account Director: Masha Bogdanova
Account Manager: Kiara Wilson
Strategist: Nicki Franek
Production Company: Jimmy Lee
Producers: Saskia Von Lignau, Marie-Christine Côté
Post Production : SHED
Executive Producer: Renaud Côté
Producer: Josée-Anne Choquette
Senior VFX Producer: Sylvain Lebeau
3D Artists: Pierre-Hugues Dallaire, Laurent Makowski, Nathan Roussel, Jérémie Roy, Mikhail Semionov,
Gaël Jacques, Carlos Valcarcel, David St-Amant
Audio: BLVD
Sounds Engineer: Sylvain Roux
Print Production: M&H
Print Producer: Karla Ramirez, Phu Pham
Graphic artists: John Forbes, Franco Piane