While we like watching a cat falling off a fridge or any scene from Inside Out as much as the next person, the best kind of GIFs are the creative ones. With a little bit of skill and forethought, you can take your goofy animated image and turn it into an infinite, hypnotic loop.

With that in mind, Tribal Worldwide Toronto created a GIF that takes an adorable moment of a girl opening a present on Christmas morning and loops it so McDonald’s Canada doesn’t have to stop celebrating the holidays. But, given how eager people are to post and share GIFs, McDonald’s also found a way to inject the spirit of giving: every time the GIF is shared on Twitter, Facebook, Tumblr or Pinterest, McDonald’s Canada will donate $1 to Ronald McDonald House Charities Canada.

Check out McDonald’s Canada’s Twitter page or scroll to the bottom of this page to take the very easy step of bringing a bit of extra happiness to a kid this holiday season.

Credits:

Brand: McDonald’s Canada/Ronald McDonald House
Agency: Tribal Worldwide Toronto
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Joshua Stein
Creative Director: Diego Bertagni
Copywriter: Jamie Spears
Art Director: James Leake
Agency Producers: Chris Webden, Ella Gruber
Account Team: Stephanie Wall, VP Client Services, Ryan O’Hagan, Account Director
Strategists: Dino Demopolous, Zach Klein
Lead Designer: Cheryl Li
Tech Director:  Dylan Dempsey
UX: Daniel Wiseman
Developers: William Lee
Social Media Director: Zak Usher
Senior Social Cultivator: Sharilyn Johnson
Animation Company:  Hornet Inc.
Media Agency: OMD
Associate Director of Strategy: Allyson Banks
Group Director of Strategy: Jeremy Graham