Curry on
He who dares eats Indian food.
Credits
advertiser: | Babur Indian Cuisine, Toronto |
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agency: | Dentsu Canada |

We’ve always been fans of plays on words and by extension plays on posters. Some of you might be familiar with a motivational wartime poster made by the British government. Well, the poster was never used. But it did become entrenched in pop culture, being used by a number of private sector companies and serving as the name of a Stereophonics album and a decorative theme for a range of products. Now, thanks to Dentsu, it’s being used to motivate you to eat Indian food at Babur in Toronto. Curry on friends. Curry on.
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