By hand for hands
Nonia's betting that you and your kids would be happier wearing knitted mittens of a better-than-sweatshop quality.
Credits
| advertiser: | Nonia |
|---|---|
| agency: | Target, St. John’s |
| CD: | Tom Murphy |
| creative group head: | Jenny Smith |
| writers: | Jenny Smith, Sarah Watton |
| ADs: | James Jung, Jessica Tipping |
Target developed this print ad for St. John’s-based Nonia. It focuses on the fact that Nonia’s knitted products are of superior quality to those mass-produced jobs. It’s a safe bet that those ones willl unravel, tear, or just generally break down pretty quickly, whereas Nonia’s products, well they were made by hand with a little bit of elbow grease and a lot of care.
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