Yoplait bets on whole milk
Are you a half full or half empty kind of yogurt eater?
If you’re convinced you’re not a pessimist, maybe try Yoplait’s Whole Milk yogurt products and see if that still holds true. According to the brand’s latest campaign, it’ll bring out the negative in any optimist.
Crafted by Cossette, in English and French, the Yoplait “A whole lot to love” campaign is centred around the brand’s whole milk products being so creamy that they’re impossible to share. The spot below demonstrates this with a (presumably innocent) child trying to convince her dad the yogurt in her hand is half empty, and therefore insufficient for both of them to enjoy.
The campaign includes a TV spot, online banners, radio contests, in-store displays and a new microsite, as well as social media activation.
[iframe_youtube video = “R3ihvJhSrDE”]
Credits:
Brand: Yoplait
Agency: Cossette
Media Agency: Cossette Média
Public Relations: Veritas Communications
Packaging: Stand Mtl
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply