Wax that body
Who knew that having an assistant help you clean your car could be so fun?
Credits
| advertiser: | Clorox Company of Canada; Tim Pellerin, Marketing Director; Brian Benaissa, Marketing Manager |
|---|---|
| agency: | DDB Canada, Toronto |
| AD: | Ryan Semeniuk, Tribal DDB Toronto |
| CW: | Leilah Ambrose, Tribal DDB Toronto |
| producer: | Damian Nimeck, Tribal DDB Toronto |
| business unit director: | Serena Trentini |
| account director: | Tiiana Rand |
| account supervisor: | Jennifer Patterson |
| account coordinator: | Lava Nosenkis |
To help breathe new life into Armor All‘s stodgy image, Tribal DDB developed this interactive website to show the various ways in which the cleaning products can help you pimp your car without spending any more than it would cost to buy its wipes. Plus, they provide you with an assistant that’s a little more than just easy on the eyes, like Sandra for example, and a sick Ford Mustang to look at. We always appreciate a fine body, regardless of the make. Thanks for that line, Vin Diesel. It still sounds cooler when you say it.
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