Look into my designer eye
Rethink created thousands of logos for the DesignThinkers conference using just one eye (and 2,000 doodles).
Talk about eye candy: this dreamy identity work for RGD’s DesignThinkers by Rethink is enough to make any designer go googly-eyed.
For this year’s conference in Vancouver, the creative agency helped RGD create a brand identity around an eye-shaped oval. Using this one consistent visual, the branding could come to life in many other forms, with the festival adding 2,000 different pieces of art inside the eye and printing them on just as many delegate badges so that each person could carry around a unique DesignThinkers identity. People could even doodle their own using a website. The branding idea, in essence, was to “showcase infinite perspectives in a unified way,” according to the folks at Rethink.
[iframe_youtube video = “ZEO-5SlB7EQ”]
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply