Promiscuous promotion
Turning another type of trick?
Credits
| advertiser: | CFRB 1010, Toronto |
|---|---|
| agency: | zig |
| executive CD: | Martin Beauvais |
| design director: | Andrew Cloutier |
| ACDs: | Jason Hill, Michael Murray |
| AD: | Yasmin Sahni |
| writer: | Neil Blewett |
| strategic planner: | Lynn Sivec |
| team leader: | Sheri Hachey |
| coach: | Grace Castaneda |
| designer: | Kammy Singh |
| studio: | Jen Dark, Jeremy Tompson |
| photo credits: | Marc Polidoro |
CFRB 1010 has extended its ‘We Need to Talk’ campaign, launched in August, with new guerrilla executions in Toronto by zig, like the one pictured above. Zig hired actual prostitutes to start the latest conversation, a move that will likely prove to be controversial. Got anything to say about that?
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