A pretty picture
VW gets artsy-fartsy with its new Jetta.
Credits
| advertiser: | Volkswagen Canada |
|---|---|
| agency: | Red Urban Canada |
| CD: | Christina Yu |
| AD: | Joel Pylypiw |
| copywriter: | Dave Barber |
| agency producers: | David Isaac, Andrea Hull |
| account supervisoer: | Sonia Ruckemann |
| sound and music: | Eggplant |
| music producer: | Adam Damelin |
| prodco: | Untitled Films |
| director: | Hubert Davis |
| executive producer: | Lexy Kavluk |
| line producer: | Tuula Hopp |
| DoP: | Adam Marsden |
| editing house: | Rooster Post |
| editor: | Dave De Carlo |
| post production house: | The Vanity |
| compositor: | Naveen Srivastava |
Volkswagen is painting quite the pretty picture to promote the fall launch of its new 2012 Jetta GL model and the car itself is the brush. The campaign, developed by Red Urban in Toronto, is centred on a 30-second TV commercial in which the Jetta GL races around a dark, damp parking lot, creating a light painting using its headlights and tail lamp. The effort features the tagline “Driving can be beautiful.”
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