The best of both worlds
Sears has something for both mom and daughter to love.
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Sears knows that moms and daughters don’t always see eye to eye, especially when it comes to fashion. As this back-to-school spot by BBDO Canada shows, Sears has clothes that both of them will love…just in different ways. The clothes are definitely affordable, but the look on mom’s face upon seeing her daughter’s wardrobe choice is priceless.
Credits:
advertiser: Sears Canada
agency: BBDO Canada
SVPs/ECDs: Carlos Moreno, Peter Ignazi
VP/ACD/AD: Deborah Prenger
VP/ACD/writer: Nancy Crimi-Lamanna
agency producer: Sharon Nelson
account director: Sheng Sinn
account executive: Matt Ball
prodco: Suneeva Films
director: Shelley Lewis
editorial: Ross Birchall, Bijou Editorial
music: Grayson Matthews
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