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This new spot by BBDO, for the Canadian Paralympic Committee shows the training and effort it takes to be a Paralympic athlete. Complementing the Olympic Committee’s new creative, this spot runs us backwards through the life of a Paralympian, from the training required to the crash that took the athlete’s leg. Sadly, after watching the “making of” video, it’s revealed the story isn’t actually that of the runner’s. The goosebumps were a lie – but a really sweet and inspiring lie.

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Credits:

advertiser: Canadian Paralympic Committee
agency: BBDO Toronto
SVP, ECD: Peter Ignazi/Carlos Moreno
VP, ACD, copywriter: Michael Clowater
VP, ACD/AD: Linda Carte
ACD/copywriter: Craig McIntosh
agency producer: Terry Kavanagh
production company: Sons & Daughters
executive producer: Liane Thomas
production co. producer: Andrew Sulliman
director: Mark Zibert
cinematographer: Chris Mably
editor & editing house: Mark Paiva, PosterBoy Edit
music/sound house: RMW Music
visual effects: Crush Inc.
senior flame artist: David Whiteson
flame artist: Andre Arevalo
CG atist: Josh Clifton
CG FX: Leo Silva
account team: (managing director) Lori Davison/ (account director) Rebecca Flaman