Safety net

Mosquitoes: 0. Net: 1.

Credits

advertiser: Tanya Elliott, Canadian Red Cross
agency: Juniper Park
CDs: Terry Drummond, Alan Madill
ACD/AD: Hylton Mann
ACD/copywriter: Andy Linardatos
client service: Kendra Hum, Maya Zaremba
producer: Debbie Ingham
photographer: Bela Tibor Kozma

The Canadian Red Cross took over Toronto’s busy Dundas Square with dozens of ‘mosquitoes’ trying to get at a sleeping baby, who was protected by a net. The installation aimed to raise awareness about World Malaria Day.