Canadian Young Gun
Buy a bit of billboard to keep buying beer for a buck.
Credits
| advertiser: | James Ready Beer |
|---|---|
| agency: | Leo Burnett |
| CDs: | Judy John, Israel Diaz, Shirley Ward-Taggart (interactive) |
| ADs: | Anthony Chelvanathan, Ross Butcher (interactive) |
| copywriters: | Steve Persico, Emily Zamir (interactive) |
| account director: | Natasha Dagenais |
| agency print producer: | Kim Burchiel |
| creative group heads: | Paul Giannetta, Sean Barlow |
This OOH campaign by Leo Burnett for James Ready beer was the only Canadian winner at the last week’s Young Guns International Awards, which honours the world’s best thinkers in advertising under the age of 30. The campaign, which won a gold in the Outdoor category, saw James Ready beer sharing their billboards with anyone who wanted the space.
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