Shine a light
The CRWRC brings the AIDS crisis out of the darkness.
Credits
The CRWRC teamed up with agencies Smak and Manifest Communications to develop iEmbraceAIDS.com, a site dedicated to reaching out to young people and providing them with a way to get involved in helping tackle the AIDS crisis. The website features light drawing pictures starring students at the University of Western Ontario and Dordt College in Sioux Center Iowa.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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