Cyberspace sleuthing
The Ontario Science Centre goes online with social media to recruit some digi detectives.
Credits
| advertiser: | The Ontario Science Centre |
|---|---|
| agency: | Narrative Advocacy Media, Toronto |
| digital agency: | Mighty Digital, Direct + Design |
| CD: | Jon Toews |
| AD: | Geoff Donovan |
| writer: | John Czikk |
| developer: | Matthew Ruten |
| flash developers: | Matthew Corway, Bryan Crisostomo |
| senior flash developer: | Joeddy Matturin |
| special effects animation: | Darren Donovan |
| editor/motion graphics: | Miles Dauvren |
| account team: | Lindsay Mattick Davidson, Tricia Soltys, Nitsa Staikos-Sills, Chris Hayes |
In celebration of its 40th anniversary, the Ontario Science Centre has launched a mystery-themed social media challenge to bring families together to promote scientific learning through new media. Developed by Toronto’s Narrative Advocacy Media, the SciCom5 effort employs Facebook, Twitter and YouTube to recruit aspiring cyber sleuths. Their mission is to help 12-year-old Jamie Gill solve the mystery surrounding her grandfather’s disappearance and thwart an evil entity known as Mulgrave from taking over the internet. *Insert British accent and a pipe* A social media challenge, you say? Elementary, my dear Watson. The game is afoot.
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