Another 48 hours
Hey you, young creatives. Missing out on Cannes? Luckily for you YouTube believes in second chances.
For all of you youngsters out there hoping beyond hope to find your way to the Young Lions at Cannes, but missed out on (or lost) the Globe and Mail Young Lions Competition, fear not. Retribution could be yours. We thought that you should know that YouTube is giving creatives under 28 the chance to win the right to compete at the Young Lions in the film category. It all starts at midnight on May 15 when YouTube will release a brief for a 60-second ad for a major charity. The catch is you only have 48 hours to make the ad. Check out the contest deets here. We could use some more Canadian talent at the big show. May the force be with you.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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