Saatchi’s Purpose
Saatchi & Saatchi tells a story about you finding your story.
Credits
| agency: | Saatchi & Saatchi, Toronto |
|---|---|
| CDs: | Brett Channer, Helen Pak |
| AD: | Helen Pak |
| copywriter: | Brett Channer |
| agency producer: | Jennifer Mete |
| director of digital marketing: | Kevin Krossing |
| web developer: | Matt Mollon |
| interactive producer: | Stefan Fabich |
| prodco: | Soft Citizen |
| director of animation/character development/illustrator: | Chris Hutsul |
| executive producer: | Eva Preger |
| producer: | Sarah Lasch |
| animation house: | Alchemy |
| motion graphics artist: | Bob Zagorskis |
| producer: | Stefani Kouverianos |
| music/audio house: | Pirate Radio & TV |
| narrator/voices: | Chris Tait, |
| music composer: | Ian Lefeuvre |
| sound design & mix engineer: | Keith Ohman |
| producer: | Joanne Uyeyama |
With the help of Toronto-based prodco Soft Citizen, Saatchi & Saatchi Canada has relaunched their website, transforming it into an animated, fantastic village called Purpose. To put emphasis on the importance they place on storytelling, the website opens with a short film that recounts a story about the importance of finding your own story, which ultimately leads clients and web surfers alike to Purpose. Once vistors arrive at the animated little village they are free to explore what Saatchi Canada is all about, and peruse their cases, er, stories rather.
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