Sugar streak
Here's a festive choose-your-own-adventure viral to sink your teeth into.
Credits
| advertiser: | Koodo Mobile |
|---|---|
| agency: | Taxi 2 |
| executive CD: | Lance Martin |
| digital CD/AD: | Peter Gomes |
| writer: | Mike Blackmore |
| writer (MTL): | Josianne Cossette |
| integrated producers: | David Isaac, Kevin Saffer |
| account management: | Shawna Donnelly, Caleb Goodman, Sylvie Bergeron |
| directors: | Chris Woods, Jeff Low |
| prodco: | School Editing |
| editors: | Mark Paiva, Stephen Sora |
| audio production/scoring: | Company X |
| strategists: | Cory Pelletier, Nicole Polivka |
| video seeding: | The Viral Factory |
| media agency: | Media Experts |
Websurf through Youtube as fast as you can cause Koodo Mobile wants you to catch its gingerbread man. In the spirit of the holidays, the wireless provider had Toronto-based Taxi 2 develop this choose-your-own-adventure viral on its Youtube channel. Accompanied by a funky 1970s chase scene soundtrack, you pursue a very limber gingerbread dude through buildings, down streets and across rooftops around Toronto. If you take the wrong turn, the fast cookie gets away. Following the right path will have some delicious consequences. There may even be balloons.
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