Cockneyed curry
Get a Jimmy Cliff of Babur's Ruby Murray and you'll be Hank Marvin.
Credits
advertiser: | Babur |
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agency: | Dentsu Canada |
creative catalyst: | Glen Hunt |
AD: | David Glen |
writer: | Glen Hunt |
production: | Sabrina Turcotte, Narine Artinian |
printing: | Toronto Lakeshore Design |

You might be wondering to yourself what the heck the teaser line to this particular stimulant entry means. It’s Cockney rhyming slang for ‘get a whiff of Babur’s curry and you’ll be starving.’ Cockney is a slang language used by those from London, England who are born within earshot of Bow Bells, and what Dentsu Canada decided to use in the above poster, one of a series promoting Toronto-based Indian restaurant Babur‘s curry, adding to a decidedly British promotional theme. Our stance? Well, Ruby Murray is Robin Hood, but Ruby Murray in Cockney is better, and for a spicy dish it makes it a Hoppin’ Pot cooler.
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