4D sensory overload

The Vancouver Aquarium really lets filmgoers feel its films.


advertiser: Vancouver Aquarium Marine Science Centre
agency: Taxi Vancouver
CD: Michael Mayes
writer: Matt Bielby
ADs: Marcella Coad, Dan Bache
account managers: Steve Howard, Ian MacDonald
account directors: Ben Tarr, Mike Leslie
photographer: Philip Jarmain
digital imaging: Total Graphics
printer: Epic Imaging
outdoor company: Lamar Transit Advertising
media agency: Taylor Made Media
prodco: JMB Post
freelance producer: Shelley Stevens
post-production: JMB Post
editor/compositor/online: Randy Egan
sound house: Kozak Audio Production
typographers/mac artists: Vairdy Andrews/ Lisa Blackburn / Jan Day
agency broadcast producer: Meghan Cheesborough
agency print producer: Shelley Stevens

To promote the Vancouver Aquarium‘s newest attraction, The 4D Experience, Taxi Vancouver was charged with developing a campaign that gets the point across that the new theatre literally has films you can feel. Audience members are not only immersed in a digital 3D viewing experience, but are also subjected to extra sensory effects like wind, mist, scents, bubbles and dramatic lighting. It’s Western Canada’s first and only 4D theatre. It might not be a holodeck, but we’ll take it. But we’d still like a holodeck.