A will and a way
Newfoundland and Labrador: Land of ships, whale watching, the pitcher plant and doing things in watercolour.
Credits
| advertiser: | Government of Newfoundland and Labrador |
|---|---|
| agency: | Target, St. John’s |
| CD: | Tom Murphy |
| copywriters: | Jenny Smith, Terri Roberts |
| AD: | Tom Murphy |
| agency producer: | Heikki Kuld |
| producer: | Matthew Charde |
| director: | Alexander Petrov |
| animation company: | Pascal Blais, Montreal |
| animator: | Alexander Petrov |
| sound design: | Eric Harry |
| music production: | Noise Boys, Toronto |
| composer/lyricist: | Eric Harry |
| performer: | Melissa Murphy |
St. John’s-based Target developed this artsy vid to promote the land of Newfoundland and Labrador. It highlights a lot of the inherently beautiful things that one can find when visiting the province and ends by focusing on the resilient pitcher plant, the ‘ambassador’ for the province’s government. It looks to us like there’s a lot to see out on the East Coast. We bet that it probably doesn’t look so much like an animated watercolour painting, but equally as beautiful. If not more.
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