A will and a way

Newfoundland and Labrador: Land of ships, whale watching, the pitcher plant and doing things in watercolour.


advertiser: Government of Newfoundland and Labrador
agency: Target, St. John’s
CD: Tom Murphy
copywriters: Jenny Smith, Terri Roberts
AD: Tom Murphy
agency producer: Heikki Kuld
producer: Matthew Charde
director: Alexander Petrov
animation company: Pascal Blais, Montreal
animator: Alexander Petrov
sound design: Eric Harry
music production: Noise Boys, Toronto
composer/lyricist: Eric Harry
performer: Melissa Murphy

St. John’s-based Target developed this artsy vid to promote the land of Newfoundland and Labrador. It highlights a lot of the inherently beautiful things that one can find when visiting the province and ends by focusing on the resilient pitcher plant, the ‘ambassador’ for the province’s government. It looks to us like there’s a lot to see out on the East Coast. We bet that it probably doesn’t look so much like an animated watercolour painting, but equally as beautiful. If not more.